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Facebook Ads is one of the easiest PPC marketing tools to use. It’s simple to set up, and there are ad campaigns for any budget. However, the constant changes to the algorithm and the scandals Facebook faced in the past few years have forced it to change the way companies can market to its users. This has improved privacy for consumers, but it has also compelled business owners to look into hiring Facebook marketing agency professionals to take on the job.
Content may be king in the marketing world, but data is the currency. Over the past few years, consumers around the world have expressed increasing concern about the way companies access, store, sell and use that data. Consequently, government agencies and private companies have stepped forward as a shield.
Apple is one such company. Its privacy policy changes contributed to a greater need for technical skills and experience when creating Facebook ads that hit the mark and maximize investment.
It is no longer enough to just craft an engaging ad and publish it. In fact, some of the most well-meaning ads have been met with negative backlash from the people they were made to support. This often stems from a lack of diversity and proper pilot testing, which would provide brands with the insight they need to speak authentically on behalf of specific demographics.
Facebook has also cracked down on posts about some topics that might seem controversial. Professionals can help companies navigate these pitfalls to avoid Facebook bans.
Even if you know Facebook ads like the back of your hand and feel fully equipped to handle it, what about the rest of the business? Wouldn’t your time be better spent managing a team, meeting with investors and creating new product lines? Social media marketing is a full-time job, and most managers have other tasks that require their full attention.
Hiring professionals frees your schedule, so you can focus on core aspects of your business. If you have a marketing team, they can focus on the creative aspects of marketing, while agents handle the more technical aspects of pay-per-click ads. You also generally see a higher return on investment.
When you have more time to focus on your business, the opportunities for expansion are greater. However, to expand your team, you will need even more people in your in-house or outsourced marketing department. Scaling marketing teams up and down also becomes important during big events, such as the opening of a second branch or during a Black Friday promotion.
Hiring and training someone for that brief interval can be costly. When you outsource your Facebook marketing needs to an agency, scaling up is easier and is entirely its responsibility.
Are you ready to hire a Facebook marketing agency for the first time or break ties with the traditional agents you worked with in the past? We have served clients just like you for the past 15-plus years and have managed more than $100 million on their behalf. Find out what the Tier 11 team can do for your business.